I. Reading, страница 182, часть 2 - гдз по английскому языку 8 класс учебник Демченко, Севрюкова

I. READING

1. Read the article and choose the main idea.

Film tourism is the business of attracting visitors by showing the place or a place’s storylines in film, video, and television. It is a part of cultural tourism. Traditionally cultural tourists are well-educated professionals who want to learn more about a destination’s history and culture. Film tourism, however, as pop-culture tourism, appeals to a wider range of tourists. It is also called a “Location vacation”. Locations may vary from a telephone box to the landscape of a whole country. Film tourism involves tourists in a lot of different activities that depend on the film themes as well as the location itself, and bring movie fans closer to a film. Recent research has shown that a film can have a very powerful effect on the destination image and the decision to travel there. Several studies have already discovered that it’s easier and less expensive to attract wider audiences to a specific place with the help of films rather than tourism advertisements (реклама / рэклама). The analysis of 100 popular films (for example, “Lord of the Rings”) has revealed that, on average, a popular movie increases tourism to the film location by 31%.

Here are some of the most interesting examples which demonstrate the effect of a movie on the choice of a tourist destination:

“Harry Potter” – 50% increase in tourism to all filming locations (in some cities/towns as much as 200%);

“Frozen” – 37% increase in tourism to Norway;

“The Beach” – 22% increase in tourism to Thailand;

“Braveheart” – 300% increase in tourism to Wallace Monument, Scotland;

“Mission Impossible 2” – 200% increase to Sydney National Park.

There is, however, a question whether the influence of film tourism is always positive. On the one hand, it can be great for local economies. It can boost (improve) the economy of a particular area and create more jobs.

On the other hand, it can do a lot of damage to a traditional lifestyle of local communities and nature. For example, the city where “Twilight” was shot (with a population of 3,500 people) saw nearly 300,000 new visitors after the book had been published and the movie saga had been released. While some of the locals welcomed the tourists, many complained (жаловаться / скардзіцца) about noisy crowds that had reshaped the quiet little town. Another famous example is “The Beach”. One of the world’s most popular beaches, made famous by the film, starring Leonardo DiCaprio, had to be closed. The small beach received up to 5,000 tourists and 200 boats a day. As a result, it was seriously damaged. In fact, 80% of the coral around Maya Bay was destroyed because of pollution from litter, boats, and sun cream.

So, if next time when you watch a movie, you feel like going to the place where it was shot, think twice about the effect it will have on this location.

2. What is film tourism? Read the extract which explains what it is.

3. Answer the questions.

1. Why is showing a location in a film more effective than its advertising?

2. Can you give any examples of a bigger number of tourists in some locations after the film came out?

3. What are the benefits of film tourism?

4. What negative effects does it have?

3. Ответьте на вопросы.

1. Почему показ места в фильме более эффективен, чем его реклама?

2. Можете ли вы привести примеры увеличения числа туристов в некоторых местах после выхода фильма?

3. Каковы преимущества кинотуризма?

4. Какие негативные последствия он имеет?

Ответ:

1. It is easier and less expensive to attract wider audiences to a specific place with the help of films rather than with tourism advertisements.

2. Yes, for example, "Harry Potter" led to a 50% increase in tourism, "Braveheart" caused a 300% increase in tourism to the Wallace Monument, and after "Twilight" was released, the city where it was shot saw nearly 300,000 new visitors.

3. The benefits of film tourism are that it can boost the economy of a particular area and create more jobs.

4. Negative effects include damage to the traditional lifestyle of local communities and nature, noisy crowds, and pollution that can destroy natural sites.

Перевод:

1. Привлекать более широкую аудиторию в определенное место с помощью фильмов проще и дешевле, чем с помощью туристической рекламы.

2. Да, например, фильм «Гарри Поттер» привел к увеличению туризма на 50%, «Храброе сердце» вызвал 300% рост туризма к Монументу Уоллеса, а после выхода «Сумерек» город, где проходили съемки, посетили почти 300 000 новых гостей.

3. Преимущества кинотуризма заключаются в том, что он может способствовать росту экономики конкретного региона и создавать больше рабочих мест.

4. Негативные последствия включают ущерб традиционному образу жизни местных сообществ и природе, шумные толпы и загрязнение, которое может разрушать природные объекты.